PERSONAL HEALTH; Sorting Out Coffee’s Contradictions

When Howard D. Schultz in 1985 founded the company that would become the wildly successful Starbucks chain, no financial adviser had to tell him that coffee was America’s leading beverage and caffeine its most widely used drug. The millions of customers who flock to Starbucks to order a double espresso, latte or coffee grande attest daily to his assessment of American passions. Although the company might have overestimated consumer willingness to spend up to $4 for a cup of coffee — it recentl…

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